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Shopify PlusThemeMetafieldsLiquid

SharkNinja APAC

Multi-region theme development and campaign delivery across two global brands

SharkNinja APAC

Overview

SharkNinja needed ongoing frontend development across two brands and four APAC markets - theme migrations, frequent NPD launches, and the expansion into a new product category with Shark Beauty.

Approach

  • Contributed to theme migration across four regional Shopify Plus stores - AU, NZ, SG, MY - for Ninja Kitchen and Shark Clean, working alongside another developer
  • Configured product metafields to dynamically render specs and details across product pages
  • Built and populated NPD launch landing pages, a mix of new templates and existing ones, across multiple product releases
  • Launched Shark Beauty as a new product category, integrating a subcollection hierarchy into the existing Shark Clean navigation and building new landing page templates for the beauty range
  • Managed ongoing campaign operations including banners, product page creation, and content updates across all markets

Outcomes

Supported frontend development across two global brands and four markets over two and a half years. Contributed to multiple NPD launches, a full theme migration, and the successful launch of the Shark Beauty category as a new revenue stream.

Role

Web Developer (In-house)

Duration

Jun 2022 - Dec 2024

Stack

Shopify PlusLiquidJavaScriptMetafieldsGTMGA4