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ShopifyThemeSEOPerformance
Pepper Grey
Full store build for a playful dog accessories brand
Overview
Pepper Grey needed a complete online store built from their Figma designs, with a focus on increasing average order value and building customer trust through reviews and seamless marketing integrations.
Approach
- Translated pixel-perfect Figma designs into a custom Shopify theme
- Integrated Klaviyo Reviews for customer reviews with photo uploads
- Set up Klaviyo for email marketing flows and abandoned cart recovery
- Implemented Google Analytics 4 and conversion tracking
- Built cart upsell functionality to increase average order value
- Optimised site speed and Core Web Vitals for SEO
Outcomes
+22%
Avg Order Value increase from cart upsells
18%
Email Revenue of total sales from Klaviyo
4.8★
Review Collection average rating, 120+ reviews
94
Page Speed Lighthouse performance score
Role
Lead Developer
Duration
6 weeks
Stack
ShopifyLiquidJavaScriptKlaviyoGoogle Analytics