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ShopifyThemePerformance
Shark Clean
Multi-region theme migration, NPD launches, and Shark Beauty
Overview
Shark Clean needed to migrate their regional Shopify stores to a new theme while supporting frequent new product launches and expanding into a new product category with the Shark Beauty line.
Approach
- Rolled out theme migration across 4 regional stores (AU, NZ, SG, MY)
- Collaborated with another developer within the marketing team
- Cross-collaborated with designers to implement brand-aligned custom sections
- Configured product metafields for enhanced product information display
- Created reusable landing page templates for NPD launches
- Launched the Shark Beauty section with dedicated collection and product pages
Outcomes
4
Regions stores migrated (AU, NZ, SG, MY)
6+
NPD Launches landing pages delivered
Beauty
New Category section launched successfully
70%
Launch Speed faster time-to-market
Role
Web Developer (In-house)
Duration
2022 - 2024
Stack
ShopifyLiquidJavaScriptMetafieldsTheme Customisation