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ShopifyThemePerformance
Ninja Kitchen
Multi-region theme migration for a global appliance brand
Overview
Ninja Kitchen needed to migrate their Shopify stores across Australia, New Zealand, Singapore, and Malaysia to a new theme while preserving SEO rankings, maintaining brand consistency, and enabling regional marketing teams to manage content independently.
Approach
- Rolled out theme migration across 4 regional stores (AU, NZ, SG, MY)
- Collaborated with another developer within the marketing team
- Cross-collaborated with designers to implement brand-aligned custom sections
- Configured product metafields for enhanced product information display
- Built reusable custom sections for regional marketing campaigns
- Ensured consistency across regions while allowing for localised content
Outcomes
4
Regions stores migrated (AU, NZ, SG, MY)
+35%
Page Speed improvement post-migration
60%
Content Updates faster for marketing team
Preserved
SEO Rankings across all regions
Role
Web Developer (In-house)
Duration
2022 - 2024
Stack
ShopifyLiquidJavaScriptMetafieldsTheme Customisation