Back to all projects
ShopifyThemeSEO
Factory Direct Blinds
Homepage rebuild with SEO-focused architecture
Overview
Factory Direct Blinds needed a homepage refresh that would improve their search engine visibility, guide customers to key product categories, and better communicate their value proposition.
Approach
- Rebuilt the homepage from Figma designs provided by the client
- Collaborated closely with the business owner to align on priorities
- Worked with an SEO specialist to implement internal linking strategy
- Implemented metafields for dynamic content and easy maintainability
- Created SEO-optimised sections for key product categories
- Optimised page speed while maintaining rich visual content
Outcomes
+45%
Organic Traffic increase in 3 months
91
Page Speed Lighthouse performance score
40+
Internal Links strategic links added
-18%
Bounce Rate improvement on homepage
Role
Frontend Developer
Duration
4 weeks
Stack
ShopifyLiquidJavaScriptMetafieldsFigmaSEO